Better Collective ha completado la adquisición de Atemi Group por 44 millones de euros. La adquisición es un movimiento estratégico importante para Better Collective con importantes oportunidades sinérgicas.
El precio de compra se ha acordado en 40 millones de libras esterlinas (aproximadamente 44 millones de euros) de los cuales 32,5 millones de libras esterlinas se pagarán por adelantado al cierre de la operación en una combinación de 27,8 millones en efectivo y 4,7 millones en acciones de Better Collective. Los 7,5 millones de libras esterlinas restantes se pagarán en pagos diferidos trimestrales iguales hasta finales de 2021.
La adquisición de Atemi Group proporciona a Better Collective canales adicionales de tráfico que buscan clientes de alta intención a gran escala. Atemi Group ha creado una plataforma de seguimiento y atribución para actividades de medios pagados en línea.
Hasta ahora, el enfoque de la compañía se ha centrado principalmente en el mercado del Reino Unido y, para Better Collective, la adquisición brinda la oportunidad de escalar las actividades de PPC en mercados atractivos adicionales y de invertir más en la oportunidad de las apuestas deportivas.
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Better Collective has completed the acquisition of Atemi Group
The purchase price has been agreed to 40 million GBP of which 32,5 million GBP is paid upfront at closing in a combination of 27.8 million GBP in cash and 4.7 million GBP in Better Collective shares.
Better Collective has completed the acquisition of Atemi Group for up to 44 million EUR. The acquisition is a major strategic move for Better Collective with significant synergistic opportunities.
The purchase price has been agreed to 40 million GBP (approximately 44 million EUR) of which 32,5 million GBP is paid upfront at closing in a combination of 27.8 million GBP in cash and 4.7 million GBP in Better Collective shares from the treasury shares holding. The remaining 7.5 million GBP will be paid in equal quarterly deferred payments until the end of 2021.
The acquisition of Atemi Group provides Better Collective with additional channels of traffic sourcing high intent customers at a large scale. Atemi Group has built a tracking and attribution platform for online paid media activities.
So far the focus of the company has mainly been on the UK market, and for Better Collective, the acquisition provides the opportunity of scaling PPC activities into additional attractive markets and to further invest in the sports betting opportunity.
