El potencial sin explotar, la creciente demanda y los cambios regulatorios están colocando a Eurasia y Medio Oriente firmemente en el radar del iGaming.
El SBC Summit 2025 aprovechará este impulso con una nueva pista de Mercados Emergentes: Eurasia & Medio Oriente, que se desarrollará el miércoles 17 de septiembre en la Feira Internacional de Lisboa (FIL), con cinco potentes sesiones sobre entrada al mercado, regulación y estrategias de crecimiento a largo plazo.
La pista ofrecerá un análisis profundo de jurisdicciones clave, incluyendo Georgia, Armenia, Uzbekistán y Emiratos Árabes Unidos; mercados que atraviesan transformaciones significativas debido a cambios políticos, normativos y al creciente interés local.
Las sesiones brindarán orientación práctica sobre cómo ingresar y operar en estas regiones, con un enfoque en comprender los marcos regulatorios y adaptarse a las condiciones locales del mercado.
Rasmus Sojmark, Fundador y CEO de SBC, comentó:
“Eurasia y Medio Oriente son un foco central para el SBC Summit 2025. Las oportunidades son reales, pero también los desafíos. El éxito a largo plazo implica comprender el panorama local y construir relaciones genuinas sobre el terreno.
Con esta pista queremos que los delegados escuchen directamente a quienes mejor conocen estos mercados, y que se lleven estrategias que puedan aplicar de inmediato.”
La pista se abrirá con el Eurasia Leaders Panel: Expansion or Contraction – Which Way Will the Bridge Between Continents Swing?, ofreciendo a los asistentes la oportunidad de escuchar a líderes que están moldeando el mercado en el Cáucaso, Asia Central y los Balcanes. Entre ellos: Irakli Asanishvili (Head of Central & Eastern Europe, Flutter International), Adam Lamentowicz (CEO, Superbet Group), Max Potomkin (Deputy CEO, Parimatch) y Simon Westbury (Strategic Advisor, 1xBet). El debate se centrará en si las presiones políticas y regulatorias podrían frenar el impulso en mercados como Georgia y Uzbekistán, o si la apasionada base de jugadores y los operadores tecnológicamente avanzados seguirán impulsando la expansión.
Posteriormente, Georgia & Armenia Lead the Way explorará cómo estos mercados están respondiendo a los recientes cambios fiscales y regulatorios. Nika Gigashvili (Managing Director / Partner, SMH Global), Giorgi Gvenetadze (CCO, Flutter CEE), Vahagn Tangamyan (Head of Legal Department, Totogaming) y Gega Topuridze (CBDO, Betlive) analizarán cómo los operadores pueden adaptarse a los nuevos marcos mientras aprovechan el talento y la infraestructura digital de la región.
La sesión Cryptocasinos & Emerging Markets – The Boom Continues examinará el auge de los modelos de juego basados en criptomonedas en Eurasia y Medio Oriente. El panel reunirá a Tiago Almeida (CEO, Oddsgate), Andrew Gellatly (Executive Director, Alderney Gambling Control Commission), Stefan Kovach (Founder & CEO, RARER THINGS), Melissa E. Lamb (Director of Sales – Luxury, Payhound) y Tom Waterhouse (Chief Investment Officer, Waterhouse VC) para debatir cómo los operadores pueden aprovechar la creciente adopción de criptomonedas manteniendo el cumplimiento normativo y la responsabilidad.
En Crossing Borders: Cross-Selling in Balkan Markets, expertos regionales discutirán cómo prosperar en mercados culturalmente conectados mientras se navegan marcos regulatorios diversos. Participarán Dan Alexandru Ghiță (President, Rombet), Ivan Gojic (Chief Sportsbook Officer, Entain CEE), Rossi McKee (Vice President, CT Gaming), Alexander Popov (Director of Supervision, Gambling & Gambling Activities Directorate, National Revenue Agency – Bulgaria), Marinos Shiapanis (Co-Founder & CEO, Campeon Gaming) y Artem Skrypnyk (CEO, Favbet Tech). Ellos compartirán cómo construir una marca coherente en múltiples jurisdicciones sin comprometer el cumplimiento.
Finalmente, Inside the UAE’s Ambitious Vision: Building a World-Class, Regulated, and Responsible Gaming Market from the Ground Up analizará el avance de los Emiratos Árabes Unidos hacia un marco regulado de juego. Garret Greene (SVP Global Relationships, SBC), Christina Hu (Chief Strategy Officer, Momentum), Kevin Mullally (CEO, GCGRA), David Patent (EVP, Wynn Al Marjan Island) y Lauralyn Sandoval (Vice President Gaming Strategy and Business Development, Aristocrat) discutirán cómo podría configurarse esta regulación, el posible impacto en países vecinos y el efecto en la percepción global del juego en Medio Oriente.
El track de Mercados Emergentes: Eurasia & Medio Oriente forma parte del escenario de Mercados Emergentes del SBC Summit, junto con sesiones que analizan el crecimiento de iGaming y apuestas deportivas en África (martes 16 de septiembre) y en Asia (jueves 18 de septiembre).
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Eurasia and the Middle East in Focus at SBC Summit 2025 Emerging Markets Stage
Untapped potential, surging demand, and shifting regulations are putting Eurasia and the Middle East firmly on the iGaming radar.
SBC Summit 2025 will tap into this momentum with a new Emerging Markets: Eurasia & the Middle East track on Wednesday, 17 September at the Feira Internacional de Lisboa (FIL), featuring five powerhouse sessions on market entry, regulation, and long-term growth strategies.
The track will provide in-depth analysis of key jurisdictions, including Georgia, Armenia, Uzbekistan, and the UAE; markets undergoing significant change due to political shifts, evolving regulations, and growing local demand.
Sessions will offer practical guidance on entering and operating in these regions, with a focus on understanding regulatory frameworks and adapting to local market conditions.
Rasmus Sojmark, Founder and CEO of SBC, said: “Eurasia and the Middle East are a core focus for SBC Summit 2025. The opportunities here are real, but so are the challenges. Long-term success means understanding the local landscape and building genuine relationships on the ground.
“With this track, we want delegates to hear directly from the people who know these markets best, and to walk away with strategies they can put to work straight away.”
The track will open with the Eurasia Leaders Panel: Expansion or Contraction – Which Way Will the Bridge Between Continents Swing?, offering delegates the chance to hear directly from the leaders shaping the market across the Caucasus, Central Asia, and the Balkans. Irakli Asanishvili (Head of Central & Eastern Europe, Flutter International), Adam Lamentowicz (CEO, Superbet Group), Max Potomkin (Deputy CEO, Parimatch), and Simon Westbury (Strategic Advisor, 1xBet) will examine whether political and regulatory pressures could stall momentum in markets like Georgia and Uzbekistan or if the region’s passionate fanbase and tech-savvy operators will continue to fuel expansion.
Following this, Georgia & Armenia Lead the Way will explore how these markets are adapting to recent tax and regulatory changes. Nika Gigashvili (Managing Director / Partner, SMH Global), Giorgi Gvenetadze (CCO, Flutter CEE), Vahagn Tangamyan (Head of Legal Department, Totogaming), and Gega Topuridze (CBDO, Betlive) will discuss how operators can adapt to new frameworks while capitalising on the region’s abundant talent pool and digital infrastructure.
The session Cryptocasinos & Emerging Markets – The Boom Continues will examine the rise of crypto-based gaming models in Eurasia and the Middle East. The panel will bring together Tiago Almeida (CEO, Oddsgate), Andrew Gellatly (Executive Director, Alderney Gambling Control Commission), Stefan Kovach (Founder & CEO, RARER THINGS), Melissa E. Lamb (Director of Sales – Luxury, Payhound), and Tom Waterhouse (Chief Investment Officer, Waterhouse VC) to examine how operators can maximise increasing crypto-adoption while maintaining compliance and responsible frameworks.
Crossing Borders: Cross-Selling in Balkan Markets will bring together regional experts to explore how businesses can thrive in culturally connected markets while navigating diverse regulatory frameworks. Dan Alexandru Ghiță (President, Rombet), Ivan Gojic (Chief Sportsbook Officer, Entain CEE), Rossi McKee (Vice President, CT Gaming), Alexander Popov (Director of Supervision, Gambling & Gambling Activities Directorate, National Revenue Agency (Bulgaria)), Marinos Shiapanis (Co-Founder & CEO, Campeon Gaming), and Artem Skrypnyk (CEO, Favbet Tech) will share their insights on building a consistent brand across multiple jurisdictions without compromising compliance.
Inside the UAE’s Ambitious Vision: Building a World-Class, Regulated, and Responsible Gaming Market from the Ground Up will examine the UAE’s move towards adopting a regulated gambling framework. Garret Greene (SVP Global Relationships, SBC), Christina Hu (Chief Strategy Officer, Momentum), Kevin Mullally (CEO, GCGRA), David Patent (EVP, Wynn Al Marjan Island), Lauralyn Sandoval (Vice President Gaming Strategy and Business Development, Aristocrat), will explore what a regulated betting framework in the region could look like and how the UAE’s approach could influence neighbouring jurisdictions and reshape global perceptions of gaming in the Middle East.
The Emerging Markets: Eurasia & The Middle East track forms part of SBC Summit’s Emerging Markets stage, alongside sessions analysing iGaming and sports betting growth in Africa (Tuesday, 16 September) and Asia (Thursday, 18 September).
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