Deirdre M. Bigley ha sido nombrada miembro de la Junta Directiva de Sportradar Holding, con efecto inmediato. Bigley ha sido directora de Marketing de Bloomberg desde 2014. Ha sido responsable del diseño y lanzamiento del primer departamento de marketing global en Bloomberg y de la creación de estrategias de marketing para todas las unidades de negocio de la empresa.
Bigley se unió a Bloomberg en 2009 como líder global de Comunicaciones de Marketing. Antes de su carrera en Bloomberg, ocupó numerosos puestos de liderazgo en IBM, incluido el de vicepresidente de Marca y vicepresidente de Publicidad e Interactivos Mundiales.
Jeff Yabuki, presidente de la Junta Directiva de Sportradar, declaró: “Deirdre aporta un gran conocimiento sobre la creación de marcas y el trabajo con empresas centradas en datos complejos. Ha sido fundamental para impulsar la marca Bloomberg a nivel mundial, establecer un primer departamento de marketing digital y reconocer el valor intrínseco que la tecnología y la innovación brindan a los clientes a través de sus productos y servicios. Nos complace agregar una directora experimentado que comprende tanto las oportunidades dentro de un negocio de alto crecimiento como la escala necesaria para extender aún más nuestro liderazgo en la industria al brindar crecimiento y valor a largo plazo para nuestros accionistas”.
El CEO de Sportradar Group, Carsten Koerl, comentó: “Estamos encantados de que Deirdre se una a nuestra Junta Directiva, ya que aprovechamos su vasta experiencia en el liderazgo de estrategias de marketing para algunas de las empresas de tecnología más conocidas del mundo. Nos complace aprovechar los conocimientos analíticos y de datos de Deirdre, ya que Sportradar impulsa soluciones innovadoras que respaldan el éxito de nuestros clientes”.
“Este es un momento emocionante para unirse a Sportradar, ya que continúa demostrando sus capacidades de datos deportivos líderes e impulsa la innovación que cambia la forma en que el mundo experimenta el deporte. Espero trabajar en estrecha colaboración con Jeff, Carsten y el equipo, ya que Sportradar continúa diferenciándose como líder en el suministro de datos y análisis deportivos en todo el mundo”, agregó Bigley.
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Sportradar appoints Deirdre Bigley to global Board of Directors
Bigley has been Chief Marketing Officer of Bloomberg since 2014. She has been responsible for designing and launching the first global marketing department at Bloomberg.
Sportradar announced that Deirdre M. Bigley has been appointed to the Sportradar Holding Board of Directors, effective immediately. Bigley has been Chief Marketing Officer of Bloomberg since 2014. She has been responsible for designing and launching the first global marketing department at Bloomberg and building marketing strategies for all business units across the company.
Bigley joined Bloomberg in 2009 as the Global Leader of Marketing Communications. Prior to her career at Bloomberg, she held numerous leadership positions at IBM, including Vice President of IBM Brand and Vice President of Worldwide Advertising and Interactive.
Jeff Yabuki, Chairman of Sportradar Global Board of Directors, stated: “Deirdre brings strong knowledge of building brands and working with businesses focused on complex data. She has been instrumental in driving the Bloomberg brand globally, establishing a digital first marketing department, and recognizing the intrinsic value that technology and innovation brings to customers through its products and services. We are pleased to add an experienced director who understands both the opportunities within a high growth business, as well as the scale needed to further extend our industry leadership by delivering long-term growth and value for our stakeholders.”
Sportradar Group CEO, Carsten Koerl, said: “We’re thrilled that Deirdre is joining our Global Board of Directors as we draw upon her vast experience leading marketing strategies for some of the world’s most well-known technology companies. We are pleased to leverage Deirdre’s data and analytics insights as Sportradar drives innovative solutions that support the success of our customers.”
“This is an exciting time to join Sportradar as it continues to demonstrate its leading sports data capabilities and drive innovation that changes the way the world experiences sport. I look forward to working closely with Jeff, Carsten, and the team as Sportradar continues to differentiate itself as the leader in powering sports data and analytics around the globe,” said Bigley.
