On July 4, Sphere lit up the global stage with a captivating display of dynamic, animated content on the venue’s exterior – the Exosphere – transforming the Las Vegas skyline. A signature feature of the construction, a next-generation entertainment medium, the Exosphere will showcase a wide range of artistic and branded content that will be seen not only by guests at Sphere and the 40+ million visitors to the city each year, but also is photographed and shared around the world on social media.
As part of a special show to celebrate the Fourth of July, for the first time ever, Sphere’s 580 000 square foot fully-programmable LED exterior – the largest LED screen on earth – was completely illuminated. The show started with a welcome – “Hello World” – and was followed by dazzling fireworks and stars and stripes animations, before transitioning through a wide array of visual content, from vibrant underwater scenes to performances to vividly-textured lunar surfaces, putting on full display the versatility of this unparalleled canvas.
The Exosphere consists of approximately 1.2 million LED pucks, spaced eight inches apart. Each puck contains 48 individual LED diodes, with each diode capable of displaying 256 million different colors – creating a vivid new landmark on the Las Vegas skyline.
Guy Barnett, Senior Vice Presidente of Brand Strategy and Creative Development at Sphere Entertainment, said: “The Exosphere is more than a screen or a billboard – it is living architecture, and unlike anything that exists anywhere in the world. The Fourth of July’s show provided a glimpse of the Exosphere’s captivating power, and the possibilities for artists, partners, and brands to create compelling and impactful stories to connect with audiences in new ways.”
The Fourth of July production was just the beginning for the Exosphere, as it will continue to display creative activations in coordination with major events in Las Vegas, with more content planned throughout the year. In November, during the Formula 1 Las Vegas Grand Prix, Sphere will have a prime position along the circuit to showcase the Exosphere to a global audience – in-person and on TV – as well as significant exposure through planned takeovers of the Exosphere for race-related content, activations and advertising. Eventually, the Exosphere will display a wide range of artistic and branded content daily, from rituals such as sunrise and sunset, to impactful brand campaigns, to delightful moments running at set times.
David Hopkinson, President and Chief Operating Officer of MSG Sports, who oversees global marketing and brand partnerships across Sphere Entertainment and the MSG family of companies, said: “Sphere’s Exosphere is a 360-degree canvas for brand storytelling that will be seen around the world, offering our partners an unparalleled opportunity to become part of the greatest show on Earth. There’s nothing comparable to the impact from displaying innovative brand and immersive content on the world’s largest video screen. The extraordinary experiences we can create are only limited by imagination, and we’re thrilled to finally share with the world the spectacular potential of the Exosphere.”
