En esta entrevista exclusiva con Revista CASINO Perú, Jesper Svensson, CEO de Betsson Group, expone la estrategia de expansión de la compañía en América Latina, una región clave en su crecimiento global.
En su reflexión, destaca la importancia de la personalización y adaptación a los mercados locales, subrayando la necesidad de métodos de pago específicos, contenido de casino diferenciado y una fuerte presencia en ligas deportivas nacionales. Además, enfatiza el gran potencial del iGaming en la región, comparándolo con el desarrollo que experimentó en Europa años atrás.
Otro punto clave es la importancia de los patrocinios deportivos en la estrategia de Betsson. Desde acuerdos con equipos icónicos como Boca Juniors y el Inter de Milán hasta su visión sobre la regulación en mercados emergentes como Brasil y Perú, Svensson deja claro que la compañía busca consolidar su liderazgo a través de una combinación de innovación, alianzas estratégicas y una oferta de entretenimiento diferenciada para los jugadores de la región.
¿Cuál es la estrategia de crecimiento global de Betsson para América Latina?
América Latina ha sido una región clave para nosotros desde hace mucho tiempo. Fuimos pioneros en la región y comenzamos a explorarla hace casi 15 años. Hoy, es una de nuestras áreas más grandes y de mayor crecimiento. Por eso, invertimos mucho esfuerzo y energía en su expansión, ya que representa una gran oportunidad para los próximos años.
¿Qué hace especial a América Latina en el mercado de iGaming?
Aún es un mercado en desarrollo. Si miramos a Europa hace algunos años, podemos ver que América Latina está siguiendo un camino similar. Cada vez más países regulan la industria y la población está altamente digitalizada. Además, el juego en línea está creciendo rápidamente en toda la región, lo que lo convierte en un momento ideal para apostar por su desarrollo.
¿Qué factores locales influyen en la estrategia de personalización de Betsson en la región?
El contenido local es fundamental. Cada país de América Latina tiene particularidades, incluso si el español es el idioma predominante. Las diferencias entre mercados como Perú y Argentina son significativas. Por eso, es clave adaptarse a cada mercado con métodos de pago locales, contenido de casino específico y un fuerte enfoque en las ligas deportivas nacionales.
¿Cómo contribuyen los patrocinios deportivos al éxito de Betsson en la región?
Son una gran estrategia para aumentar nuestra visibilidad en los mercados donde operamos. Tenemos acuerdos con Boca Juniors y Racing de Avellaneda en Argentina, y con Atlético Nacional en Colombia. Estos clubes tienen una gran base de seguidores y nos brindan una plataforma inigualable para posicionar nuestra marca.
Betsson patrocina equipos como Boca Juniors, Racing y Atlético Nacional. ¿Qué nuevos patrocinios podrían anunciar en 2025?
Aún no podemos adelantar nada, pero siempre estamos explorando nuevas oportunidades. Con suerte, pronto podremos compartir nuestras novedades más interesantes.
¿Cómo impacta la regulación en Brasil y Perú en la estrategia de Betsson?
El proceso de regulación en estos países es reciente, por lo que aún es temprano para evaluar su impacto. Sin embargo, vemos esto de manera positiva. Es clave que los reguladores creen un entorno justo para los operadores con licencia, evitando el crecimiento del mercado negro. Estamos atentos a cómo evolucionará la industria en 2025.
En el fútbol europeo, ¿qué significa para Betsson ser patrocinador principal del Inter de Milán?
Es una oportunidad enorme. El Inter es uno de los clubes más grandes de Europa y del mundo, lo que nos permite aumentar nuestra presencia en un mercado clave como Italia. Además, el club tiene una gran base de seguidores en América Latina, especialmente en Argentina, Brasil y Chile. Esto convierte el patrocinio en una estrategia global que fortalece nuestra credibilidad y visibilidad.
¿Cómo contribuyen estos acuerdos a mejorar la experiencia del cliente en Betsson?
Nos permiten ofrecer experiencias únicas, como acceso exclusivo a eventos y contenido especial en colaboración con los clubes. Esto nos diferencia de la competencia y brinda a nuestros clientes una experiencia más emocionante y exclusiva.
Jesper Svensson: “Betsson is committed to innovation and strategic alliances to lead the Latin American market”
In this exclusive interview with CASINO Perú Magazine, Jesper Svensson, CEO of Betsson Group, explains the company’s expansion strategy in Latin America, a key region in its global growth.
In his reflection, he highlights the importance of customization and adaptation to local markets, underlining the need for specific payment methods, differentiated casino content and a strong presence in national sports leagues. In addition, it emphasizes the great potential of iGaming in the region, comparing it with the development it experienced in Europe years ago.
Another key point is the importance of sports sponsorships in Betsson’s strategy. From agreements with iconic teams such as Boca Juniors and Inter Milan to its vision on regulation in emerging markets such as Brazil and Peru, Svensson makes it clear that the company seeks to consolidate its leadership through a combination of innovation, strategic alliances and a differentiated entertainment offer for players in the region.
What is Betssons’ global growth strategy for Latin America?
Yes, Latin America has been an area of focus for us for a long time. We were one of the pioneers in the region, and we started almost 15 years ago to explore Latin America. And now it has become an important region for us. It’s one of our biggest regions and it’s one of the regions that is growing the most. So, we put a lot of effort and energy into growing Latin America because it’s a great opportunity for the years to come.
In your opinion what makes Latin American special for the IGaming market?
It’s still not t really fully developed. If you look at how it was in Europe some years ago, you can see that Latin America now is developing rapidly. More and more countries are regulated and that it’s a very online population like in the rest of the world. And you can see that online gaming is growing rapidly across the region so t’s a good time to focus on Latin America.
What local characteristics influence Betssons’ Product Personalization strategy in Latin America?
It’s very important to have local content, so for the countries that you are entering, you need to also understand that there are big differences between the countries in Latin America, same as in Europe. Equally big differences there, although Spanish is the spoken language, it’s still very strong nuances and differences between, for example, obviously Peru and Argentina and others. You have to be local, you have to have local payments, you have to have local casino content and you have to really, really focus on the local sports leagues. So that’s the key in Latin America.
How do sports sponsorships contribute to Betsson’s success in Latin America?
It’s a great way for us to get exposure in the the country’s where we operate. So, we have some large sponsorship deals lately where we are sponsoring Boca Juniors in Argentina, Racing de Avellaneda and Athletica National in Columbia. This is giving us a good platform and great exposure across the country. There are big football clubs we’re speaking about, so it’s a great way for us to get our brands out into the market.
Betsson sponsors Boca Juniors, Racing de Avellaneda, and Atlético Nacional in the region. Which football teams will Betsson be sponsoring in 2025?
I wouldn’t be able to tell youthat before we announce it, but I can tell you as much that we are constantly looking for new opportunities and we are exploring a range of different sponsorships at at the moment. So hopefully we will have some nice things to reveal later this year.
How has the increased regulation of the betting markets in Brazil and Peru influenced Betsson’s strategy?
As I said before more and more countries are getting into local regulations. And both in Brazil and Peru, it’s still very early, it just happened. I mean, Brazil was now in January and Peru was just recently as well.So it’s too early to say how this will affect us. We will see, but we are positive to what is happening and what will develop? It’s important that the regulators are regulating the markets in a good way in a healthy way, that is also business friendly. So the canalization for the regulated market is successful and that is important that the operators that have an open licence, have good conditions so there is not a big black-market opportunity. So hopefully that will be the case and we’re excited to see what will happen during 2025 in in both Peru and Brazil.
Moving on to European football, what does it mean for Betsson to be the main sponsor of Inter Milan?
A Lot! It is one of the biggest clubs in Europe or in the world, so that is also a fantastic platform for us. We focus a lot on Italy as a market as well, it’s a very important market for us. But the good thing with Inter Milan is that inter is very popular in Italy and in particularly in Latin America. It has a lot of supporters in Argentina and Brazil and Chile and everywhere. So, for us it’s more than just a sponsorship for Italy, it’s a global sponsorship and that gives us a lot of trustworthiness and opportunities to promote our brand locally.
Finally, how do these agreements reinforce Betsson’s mission of providing the best customer experience?
Yep well these sponsorships help us to do something extra for our customers as well. We give experiences that they could not have with other companies of course because we can send customers to those events, we can give behind the scenes content. We can work at lot with the football clubs to provide something extra for our players. So, it’s working really well in regards to providing an experience that our customers enjoy compared with other companies.
