888 Holdings se ha asociado con Betgenius para proporcionar un amplio contenido “in-play” y “pre-match” para su marca de apuestas deportivas, 888sport, a nivel mundial. Según el acuerdo, Betgenius proporcionará servicios de datos y pricing para una amplia gama de deportes importantes, además de integrar el producto de acumulación automática del proveedor, BetBuilder.
Como parte del contenido proporcionado, Betgenius proporcionará pricing de fútbol, tenis, baloncesto y voleibol en vivo, con la mayor parte del contenido en juego impulsado por datos oficiales de más de 300 competiciones deportivas en todo el mundo.
Guy Cohen, vicepresidente senior de B2C de 888, contó: “Estamos encantados de asociarnos con Betgenius y creemos que su solución de tecnología flexible mejorará a 888sport a través de datos y contenido de alta calidad. Esperamos desarrollar nuestra relación en los próximos meses”.
Jack Davison, CCO de Genius Sports Group, detalló: “A medida que 888 toma más control de su sportsbook con el cambio a una nueva plataforma, ofrecer el contenido correcto y la estrategia comercial es una gran oportunidad para diferenciarse en cada mercado. Es un testimonio de la calidad de los datos oficiales y la tecnología flexible que 888 ha seleccionado a Betgenius para que sea parte de ese viaje”.
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888 selects Betgenius as sportsbook content partner
Under the agreement, Betgenius will provide data and pricing services for a range of major sports, as well as integrating the supplier’s automated same-game accumulator product, BetBuilder.
888 Holdings has partnered with Betgenius to provide wide-ranging in-play and pre-match content for its sportsbook brand, 888sport, globally. Under the agreement, Betgenius will provide data and pricing services for a range of major sports, as well as integrating the supplier’s automated same-game accumulator product, BetBuilder.
As part of the content provided, Betgenius will supply live football, tennis, basketball and volleyball pricing, with most of the in-play content powered by official data from over 300 sports competitions globally.
Guy Cohen, SVP Head of B2C at 888, said: “We are delighted to partner with Betgenius and believe its flexible technology solution will enhance 888sport through high quality and wide-ranging in-play and pre-match data and content. We look forward to developing our relationship in the coming months.”
Jack Davison, Chief Commercial Officer at Genius Sports Group, said: “As 888 takes further control of its sportsbook with the move to a new platform, offering the right content and trading strategy is a huge opportunity to differentiate in every market. It’s testament to the quality of official data and flexible technology that 888 has selected Betgenius to be part of that journey.”
